Do you have a small business and struggle with finding the right content for your social media channels? Do you want to strengthen your digital brand appearance? Do you want more people to choose you over your competitor? Then inbound marketing can help you succeed.
What is Inbound Marketing?
First of all, we need to know what inbound marketing is. Inbound marketing is about attracting customers to you to give them information and help with their problems.
According to HubSpot, inbound marketing is primarily applied in three different ways;
“Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.
Delight: providing help and support to empower your customers to find success with their purchase.“ (HubSpot, n.d.)
Why should your business use inbound marketing?
There are many reasons why inbound marketing can help you grow your business.
First of all, it is cost-effective. It cost 60% less to make high-quality content than to use other marketing approaches. Many small businesses use some money on ads and get some extra visitors through that. However, you both catch customers’ attention and build trust by producing valuable content for your target audience (Gaenzle, 2020).
- Builds customers’ trust
How do you make a potential customer trust you? This can be one of the most difficult challenges for a business. However, you can help your audience by sharing your knowledge. By resolving customers’ problems, you build relationships and trust. By gaining your customer’s trust, you can establish your business on the market and compete against larger competitors (Gaenzle, 2020).
- Brand awareness
People search the internet for almost anything. If you post quality content from your field, your audience might use your content to find information. More readers mean several people interact with your brand. More clicks on your website will probably lead to even higher rankings in the search results (Gaenzle, 2020).
- Provides two-way communication
When you post your content, your audience has the chance to give you feedback. They can tell you what they like or dislike about your content. If you answered their questions or not. You can ask them what they want to read about next. It is essential to engage with your audience as it gives you valuable information. The bond between you is also further strengthened when you show them that you care about their thoughts and needs (Gaenzle, 2020).
- Organic traffic
According to HubSpot, organizations that use inbound marketing strategies increase their website visitors by 55%. Engaging content can turn visitors into leads and customers. By regularly sharing interesting content, you make your visitors return. This can eventually make loyal promotors for your business (Gaenzle, 2020).
There are even more reasons why inbound marketing is successful. However, I think these five reasons give you a solid foundation for why you should start an inbound marketing strategy for your business. If you need some starting help or more information, take a look at this Free Inbound Marketing Course at HubSpot.
HubSpot, n.d. What is Inbound Marketing? Retrieved from https://www.hubspot.com/inbound-marketing [02 Nov 2021]
Gaenzle, A. 2020. 7 Ways Inbound Marketing Can Build Relationships and Grow Your Business. Retrieved from https://www.business.com/articles/inbound-marketing-grow-your-business/ [02 Nov 2021]